Centralising Lead Management Across Multiple Brands
The Shack Group brought multiple retail brands under one CRM roof, unifying their marketing and customer data for their single location.
1The Challenge
Operating multiple distinct retail brands (The Barbecue Shack, The Coffee Shack, The Pizza Shack, etc.) from a single physical location meant data was scattered across different spreadsheets and disjointed software tools. Cross-promoting products between brands was impossible, and managing online reputation was incredibly time-consuming.
2The Solution
We centralized all brands into a single Marketing View workspace. We implemented a unified dashboard for tracking enquiries and deployed automated post-purchase review requests to build their online presence.
The Results
The Shack Group now has complete visibility over their entire retail operation. Automated review requests tripled their positive online reviews, and centralized data enabled targeted cross-sell campaigns (e.g., promoting coffee to barbecue customers) that boosted revenue by 18%.