Maximising Event Ticket Sales and Exhibitor Lead Gen
The South West Beauty Expo utilized automated ticketing and exhibitor outreach to run their most successful event to date.
1The Challenge
Managing attendee ticket sales, coordinating with dozens of exhibitors, and marketing the event simultaneously was overwhelming the organizing team. They needed a system to automate ticket delivery and streamline exhibitor communication.
2The Solution
We deployed an end-to-end event funnel. Attendees purchased tickets via a high-converting landing page and received automated QR codes. Simultaneously, a separate pipeline managed exhibitor applications, contracts, and payment reminders.
The Results
Ticket sales increased by 40% compared to the previous year. The automated exhibitor pipeline saved the team weeks of administrative work, allowing them to focus on delivering an incredible event experience.