Driving Match Day Attendance and Member Engagement
By unifying their member communications, Newton Abbot Rugby Club significantly increased match day ticket sales and hospitality bookings.
1The Challenge
The club had a fragmented approach to communication—using different platforms for ticketing, member emails, and social media. This made it difficult to run cohesive campaigns to drive match day attendance, promote hospitality packages, and provide value to sponsors.
2The Solution
We consolidated their database into the Marketing View CRM, segmenting audiences into players, members, casual fans, and sponsors. We deployed automated weekly newsletters, SMS match reminders, and targeted hospitality upsell campaigns.
The Results
Match day attendance and ticket sales increased by 28%. The club now has a predictable, automated way to engage their community, and sponsors are thrilled with the targeted reach they now receive through the unified platform.